Project Description

AIM Insurance

  • Brand Strategy
  • Strategic Marketing Planning
  • Marketing Research
  • Competitive Analysis
  • Website Design and Development
  • Content Marketing
  • Social Media
  • Digital Advertisement
  • Email Marketing
  • Video

Association Insurance Management, Inc. (AIM) is a leading insurance provider of parent-teacher groups throughout the United States. Over the last 30 years, AIM has cultivated an incredible reputation with The National PTA but turned to Bold Entity to help them build brand awareness online and generate leads with PTOs and booster clubs not affiliated with National PTA. Bold Entity started with marketing research and a competitive analysis of the PTO and booster club markets and used the insight to craft a new brand strategy and strategic marketing plan for AIM.

The marketing strategy also provided brand awareness for AIM through content strategy, email marketing, and social media. The content marketing strategy positioned AIM as a subject matter expert for all things related to the governing and operation of parent teacher groups. The social media also presented and celebrated team members of AIM to reinforce their second-generation, family-owned spirit that resonates with parent teacher group members.

The marketing strategy also provided brand awareness for AIM through content strategy, email marketing, and social media. The content marketing strategy positioned AIM as a subject matter expert for all things related to the governing and operation of parent teacher groups. The social media also presented and celebrated team members of AIM to reinforce their second-generation, family-owned spirit that resonates with parent teacher group members.

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