project overview
EWF International is an established leadership development firm that has undergone an impressive transformation, going from a female leadership peer advisory forum provider to a corporate leadership training provider. Their value proposition focuses on addressing critical leadership needs, emphasizing transformational leadership to help organizations thrive in the current and future workplace. EWF now offers comprehensive workshops for executives and mid-career professionals, empowering individuals and organizations to cultivate diverse leadership pipelines.
The Challenge
EWF’s industry is highly competitive, so staying ahead of the curve needs strategic guidance for a flexible and innovative marketing strategy. In this case, the company’s evolution demanded a corresponding shift in marketing tactics. That meant adapting its digital presence to align with its evolving value propositions. The company’s commitment to investing and aligning its online presence with business goals has been instrumental in its continued success.
The strategy
Bold Entity’s comprehensive strategy for EWF encompassed navigating lead generation challenges through a mix of ongoing quality content marketing, Google Ads campaigns, social media management (SMM), email marketing, and digital ads. This multifaceted approach and strategic SEO efforts led to, and continue to yield, a consistent influx of leads for EWF’s diverse leadership programs. Our content marketing efforts have led to strong SEO rankings, which are crucial to the company’s project online visibility. EWF enjoys a sustainable flow of organic traffic in this competitive landscape and maintains a distinctive brand identity through its engaging photo and video content.
The Solution
Bold Entity’s emphasis on personalization drove the successful implementation of a highly effective CRM system tailored to individual needs and preferences. This approach tracks and categorizes leads based on career levels and content preferences, fostering higher overall engagement and receptivity. Enabling a hyper-personalized experience for the target audience has proved instrumental in achieving these outcomes. It’s a tailored process that not only serves marketing goals but also ensures a mutually beneficial solution for both the audience and EWF International.
Bold Results
1123%
growth of organic traffic over 5 years
(From 4,258 annual website visitors to over 47,824)
77%
of their website visitors found ewf through an organic search
156% increase from when BE took over the account
How we achieved it
