B2B INDUSTRIAL
MARKETING AGENCY
ABOUT
BOLD ENTITY
For industrial companies whose reputation isn’t the limiting factor, but perception is.
Any business can achieve success with the right marketing strategy. To develop the right plan, it’s essential to have a comprehensive understanding of a company, industry, growth prospects, and its challenges.
Over the past 13 years, Bold Entity has perfected its discovery process, a crucial first step in laying the groundwork for customized solutions that resonate with your target market. We work as a trusted partner to help you achieve your goals, and our success is intertwined with your industry dominance.
Bold Entity exists to close that gap.
We work with mid-market, privately held industrial companies across construction, engineering, logistics, aerospace, and industrial-adjacent sectors. Our role is to ensure their reputation, experience, and capabilities are clearly understood by the people making buying decisions.
Why We Exist
Industrial companies have learned to be skeptical of marketing for good reason.
Margins are tight. Mistakes are expensive. And too often, marketing creates activity without influencing outcomes, adding cost without moving the business forward.
We approach marketing differently. We treat it as a business system, not a creative exercise. When marketing is aligned to revenue, margin protection, and decision-making, it stops being overhead and starts supporting how the business actually grows.
What Makes Bold Entity Different
Results Come First
- Everything we do ties directly to revenue and influencing buyer decisions. We focus on work that helps opportunities move forward, without distracting leadership or sales teams from what they do best.
Accountability Is Non-Negotiable
- If marketing isn’t influencing decisions, strengthening pipeline, or supporting growth, it’s not doing its job. We take ownership of outcomes, not just execution.
Industrial Focus, Not Borrowed Expertise
- We don’t take industrial work. We specialize in it. Long sales cycles. Technical buyers. Risk-driven decisions. That’s the environment we’ve worked in for nearly two decades.
commitment to good stewardship of your marketing resources
- We champion good stewardship and offer viable solutions that cater to each client’s business size and resources.
Marketing as a Business System
- Because we’ve done this many times, we know how to set up marketing systems that allow your team to stay focused on revenue-producing activities, while we handle the work that drives credibility, demand, and growth without disrupting operations.
our values
A business and its marketing agency ideally share core values and principles. It’s a close relationship that must be built on trust and understanding.
We are Marketing Mavens
Our high technical expertise gives us the agility needed to pivot and guide clients through a rapidly changing industry with consistent excellence.Â
We are advocates
We are relentless in our drive to pursue growth and success for our clients.
We are accountable
By taking ownership of projects and mistakes, we seek positive momentum while acting honorably in the best interest of others.
We are bold
We refuse to play it safe or be forgotten.
Confidence Built on Experience
Valerie Jimenez, CEO / FOUNDER ​​
Valerie Jimenez founded Bold Entity in 2010. Over the last almost two decades, Valerie has dedicated her career to advocating for the growth and expansion of industrial businesses through efficient marketing.
Over the years, Valerie has worked with hundreds of CEOs, founders, and multi-generation family businesses, which led to the development of Bold Entity’s strategic framework. The process brings structure to marketing, aligns it with how the business operates, and creates measurable impact without distracting leadership or sales teams.
Valerie’s background in the industrial manufacturing world—and her experience as a Creative Director within a global manufacturing company—shaped Bold Entity’s focus on highly technical and niche industries. She is known for her ability to translate complex processes into clear, credible messaging that resonates with technical buyers and risk-driven decision-makers.
- 40 Under 40 - Dallas Business Journal, 2020
- Small Business Administration (SBA) Minority Champion, 2022
- Enterprising Woman of the Year, 2019
- Valerie has also been featured in media outlets such as WFAA, The Dallas Business Journal, Contractor Magazine, Construction Business Owner, Authority Magazine, and other industry publications.
