construction
MARKETING
Your construction marketing has the power to bodly represent a powerful way to earn a solid living to attract the talent you need, at the same time it sets you apart from your competitors to make it easier to win bigger and better projects and escape bidding wars.
A new era for construction is here. As the industry continues to evolve, it’s time to take an active role in shaping perceptions and changing strategies.
Although construction companies generally do the same kind of work, they don’t necessarily do it the same way. Bold Entity is a construction marketing company skilled at finding that unique quality that sets you apart and makes you superior. We don’t just scratch the surface – we immerse ourselves in your company culture by spending time with your executives and employees in the office and on the jobsite. We strive to understand and become a part of your organization. Then, we use our expertise to craft stories, visuals, and messages that truly reflect the essence of your company. Our goal is not to create generic content that anyone could produce but rather to tell your story genuinely, honestly, and engagingly.
EVERY CONSTRUCTION COMPANY HAS SOMETHING UNIQUE AND COMPELLING.
allow us to tell your story THROUGH EFFECTIVE CONSTRUCTION MARKETING.
a B2B Marketing Agency specialized in construction
branding and marketing
Bold Entity is a B2B marketing agency specializing in branding, digital marketing, and public relations for technically complex industries. Founded in 2010 and based in Dallas, TX, we are certified as a WBE and MBE company. Over the past decade, we have served as the outsourced marketing partner for several construction clients. At times, this involves collaborating with their internal marketing teams and, at other times, leading the strategy and execution and serving as marketing consultants or fractional CMOs.
Typical construction
clients we serve
- Commercial and residential construction
- Many WBEs and MBEs
- Many family-owned and multi-generation companies
type of work our clients
perform
- Demolition companies
- General contractors
- Mechanical contractors
- Electrical contractors
- HVAC contractors
- Commercial finish-outs
- Landscape construction
- Construction estimation
- Construction management
- Civil engineering
branding for
construction companies
Do you blend in with your competitors or are you boldly different?
Our team at Bold Entity is skilled at finding that unique quality that sets you apart and makes you superior. We don’t just scratch the surface – we immerse ourselves in your company culture by spending time with your executives and employees in the office and on the jobsite. We strive to understand and become a part of your organization. Then, we use our expertise to craft stories, visuals, and messages that truly reflect the essence of your company. Our goal is not to create generic content that anyone could produce but rather to tell your story genuinely, honestly, and engagingly.Brand Identity for construction companies
A solid brand identity is one of the best investments you can make. Your logo should symbolize who you are and represent what you stand for. It’s seen on your equipment, jobsite signage, invoices, marketing and sales presentations —everywhere you want to leave your mark.
We don’t just design logos; we create brand identities with meaning.
Our ultimate goal is to represent your values and personality so that people instantly associate your logo with positive connotations about your company.
website design for construction
companies
Many construction companies underestimate the significance of having a well-designed website and often rely on bids and established relationships as their primary business development tactics. However, a well-crafted website enhances credibility and effectively communicates a company’s unique qualities, helping to build trust with potential customers and employees. A website showcasing the company’s work, team, and culture is vital for the long-term success of construction companies today.
recruiting
marketing for construction
Your organization must engage in proactive and effective marketing efforts to attract new talent. Let’s start by making your brand visible, attractive and compelling.
SOCIAL MEDIA MARKETING
The talent you need is on social media. That is where they get their information, form their opinions, and connect with people and businesses. Social media is where we tell your story, show your projects, and put your brand out there for people to engage with.
VIDEO MARKETING
Let’s showcase your story through the captivating power of video. The construction industry is incredibly visual, with all the hands-on work, structures, equipment, progress, and, most importantly, the people who make it all happen. With the help of video, we’ll kindle a deep passion for building and inspire people to join your workforce.
sales enablement
for construction companies
We’ll boost your business development team with lead generation and sales materials to enrich every step of the sales process—from online tools to physical materials, including capability statements, brochures, sales presentations, trade show booths, and more.
public relations
for construction companies
THOUGHT-LEADERSHIP AND COMMUNITY RELATIONS
We continuously work to promote your brand to the public in meaningful and trusted ways. Our approach involves positioning you as a leader in your industry, crafting compelling stories and distributing them to the media, nominating your team and work for awards, seeking speaking engagements, and identifying opportunities to make a positive impact in your community.
CRISIS MANAGEMENT
Bad things can happen to even the best companies. When a crisis occurs, how a business responds to it can make all the difference in the future. Our team is prepared to handle such situations with confidence. If your company ever faces a crisis, we support you in creating appropriate messaging and training to handle the situation effectively.
bold entity builds construction brands that embody passion, dedication, and commitment to excellence.
Let’s work together to shape perceptions and change a brighter future for the industry, starting with your brand.
