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Electrical Contractor Marketing and Branding

Case Studies

All Tech Electric

Refresh an established, second-generation business to attract talent and grow recognition in a new market.

project overview

All Tech Electric is a family-owned business that spans two generations. Its humble beginnings started as a one-person operation, eventually growing into a prominent national electrical contractor. Over the years, the company has weathered various challenges, always adapting and thriving with the times. However, new obstacles arose as its footprint expanded nationwide and the leadership transitioned to the founder’s daughter, also a qualified electrical engineer. All Tech Electric sought Bold Entity’s help to help steer it back on track.

The Challenge

Maintaining a cohesive brand identity across diverse locations became challenging as All Tech Electric extended its national reach. That included attracting top talent from a shrinking pool of applicants, which demanded a more compelling employer image. All Tech Electric partnered with Bold Entity to navigate this evolving landscape. Our task was to address brand consistency across regions and enhance the company’s appeal to top-tier professionals.

The strategy

Bold Entity crafted a robust strategy to support All Tech Electric’s evolution as a national electrical contractor. There was an urgent need for a fresh identity, so we collaborated on a logo redesign. We also ensured a cohesive brand experience across all touchpoints, from business cards to banners and websites. Our efforts focused on capturing the company’s rich legacy while ushering in a new era. This approach enhanced All Tech Electric’s market presence and positioned it for continued success in a competitive industry.

The Solution

The rebranding initiative yielded tangible results, transforming All Tech Electric’s image into a revived representation of its identity. Bold Entity’s support helped bolster brand recognition across diverse locations and ignite a surge in customer engagement and inquiries. The rebranding initiative has resulted in a unified, refreshed image aligned with the company’s evolved identity. All Tech Electric is well positioned for future success, particularly in the Texas market, where they anticipate increased business opportunities.

Bold Results

Bold Entity's work significantly increased our traffic and social media engagement. The bold entity team led frequent meetings and adhered to the established timelines and budget, ensuring an efficient, seamless workflow. Their passion for design was reflected in their excellent work.
kelly smith, CEO & Owner, All Tech Electric



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