Project Overview
Geomet is a second-generation metal recycling business experiencing a transformative growth phase. As the company continued to expand, it faced unique challenges. One was to reestablish its brand perception and credibility within the industry. The other was to connect better with small-scale and individual recyclers. Geomet partnered with Bold Entity to find a holistic solution to communicate its objectives. Through our team of expert marketers, Geomet achieved a cohesive brand identity and messaging strategy that resonated with its partners and individual recyclers.
The Challenge
Despite Geomet’s significant operations, its DIY logo and weak branding misrepresented its scale. This poor brand identity resulted in an image problem – perceived as a smaller and less experienced operation than they actually were. The challenge was demonstrating Geomet’s credibility with its industrial partners while projecting a friendly, professional image for retail clients. Bold Entity identified the need for a dual-focused strategy to address both audiences’ expectations and concerns.
The Strategy
Bold Entity developed and executed a comprehensive brand strategy for Geomet. The approach encompassed website development, SEO optimization, social media management (SMM), targeted PR outreach, compelling photos, and relevant video content. Our goal was clear – communicate professionalism and expertise for industrial partners while preserving approachability for retail customers. This two-pronged strategy included a website overhaul, expertly optimized for page-one visibility on popular search terms. Geomet’s image underwent a remarkable transformation, resulting in an elevated presence that appealed to industry leaders while remaining attractive to individual recyclers.
The Solution
Geomet’s transformation delivered tangible results, with the newly revamped website achieving page-one rankings for key search terms. The comprehensive marketing solutions, including video marketing, promotional signage, and community relations, contributed to and maintained increased visibility and a positive brand perception. Beyond visual rebranding, Bold Entity’s strategic crisis management addressed the company’s prior issues to foster a more positive community reputation. These collaborative efforts have solidified Geomet’s standing as a proficient, well-established entity in the region’s competitive metal recycling industry.
Bold Results
83%
growth of website traffic in 12 months
(From 5.8k annual website visitors to over 10.6k)
44%
organic traffic
30%
digital advertising
6%
social media
How We Achieved It
