project overview
Mama Moore’s, is a fast-growing, high-quality popcorn business in Dallas, TX. The owner approached Bold Entity to elevate the company brand and boost its e-commerce presence. Their self-built website needed a thorough overhaul to address operational challenges and improve SEO. Bold Entity’s comprehensive solution was to make the site visually appealing to users and search engine bots and generate organic traffic.
The Challenge
The Mama Moore project faced a key challenge: its outdated e-commerce website, causing frustration for users and operational bottlenecks for the business. The current site hindered the company’s ability to manage national shipping, curbside pickup and fulfill corporate gifting orders efficiently. The owner also wanted a more streamlined approach to servicing the growing fundraising sector, which they are passionate about.
The strategy
Bold Entity employed a two-fold strategy for Mama Moore’s project. We began by addressing trust and credibility. We hired a food photographer to capture professional photography of the products in the exact presentation it ships. We also made subtle enhancements to the logo for improved legibility while being prudent in maintaining brand consistency. Our team of digital experts then undertook a complex website redesign, starting with thorough market, competitive and keyword research. The mission here was to develop the site’s visual appeal, enhance the user experience, and improve SEO effectiveness. The new platform streamlined order management, allowing efficient national shipping, curbside pickup and corporate gifting fulfillment. Their online orders needed to come through the same POS system as their in-store order, following similar processes that were already in place. We also crafted a dedicated landing page for the company’s fundraising sector. This page incorporated an FAQ video for a personalized touch and improved customer service.
The Solution
Mama Moore’s Gourmet Popcorn experienced remarkable growth within 12 months of implementing Bold Entity’s strategic solutions. Organic traffic soared leading to more sales while increasing the company’s national visibility. Corporate gifting also flourished – 1 in 5 orders report learning about Mama Moore’s from a Google search. The new website streamlined operations at the user interface level and at the back end for management, enabling efficient, stress-free order fulfillment. The FAQ video on the fundraising landing page fostered strong client relationships and saved time for Mama Moore’s and its non-profit partners. This case study demonstrates the powerful impact Bold Entity’s strategic marketing can have on company sales, operational efficiency, and client relationships.
Bold Results
1400%
growth of organic website traffic in the first 10 months
(From approx. 300 organic visitors to over 4.5k)
35%
sales increase from e-commerce orders
20%
of corporate gifting orders come from google searches
How we achieved it
