project overview
Bold Entity partnered with Our Serviceworks (OSW), an e-commerce fulfillment company, to redesign its website.
Originally branded as Our Dataworks, the company evolved into a LEED-certified fulfillment center prioritizing sustainability and customer-centric service. Bold Entity was tasked with reimagining its website, highlighting these differentiators, and launching a social media campaign to engage its digitally savvy audience.
The Challenge
The existing website failed to communicate OSW’s unique offerings, blending into a “me too” marketing approach. Additionally, the company lacked a social media presence, leaving them disconnected from their tech-forward client base of e-commerce merchants.
The strategy
Bold Entity began by conducting in-depth research on OSW’s target audience, their pain points, and search behaviors. With this data, we:
- Captured professional photos of real employees at work.
- Developed targeted, educational website content, including a pricing calculator to address misconceptions about fulfillment costs.
- Created a lead generation strategy focused on SEO optimization to attract qualified online leads.
- Designed a social media campaign tailored to their audience’s preferences, covering e-commerce trends, misconceptions and educational opportunities, and company values.
The Solution
The results were transformative. This success story illustrates the power of strategic marketing, storytelling, and an understanding of the target audience to drive measurable growth.
- Within two months of launching the new website, OSW ranked #1 for Dallas-related searches, increasing qualified leads from two to nine per month.
- The social media campaign engaged their digital-savvy clients, reinforcing the brand’s relevance. Unexpectedly, the campaign also generated new business leads.
Bold Results
400%
increase in lead generation in under 90 days
Achieved Page 1 Google rankings
for key terms in under 90 days
key terms include 'Dallas e-commerce fulfillment,' 'Dallas fulfillment center,' and 'Dallas fulfillment'
Breaking the Myth: Combining brand personality with effective SEO for High-Performing Websites
Visitors often find SEO-focused websites to be sterile and impersonal. Many business leaders and marketers believe a friendly and sophisticated website can't also achieve strong SEO rankings. Bold Entity challenges this misconception by creating websites that combine warmth, personality, and a compelling value proposition with effective SEO strategies, transforming them into engaging, high-performing sales tools.
