The Background
Southwest Packaging is an established contract packaging company with over 15 years of experience serving the DFW market. Nearly a decade ago, they partnered with Bold Entity to design their very first website—a site that quickly achieved first-page rankings for competitive keywords like “contract packaging” in the region. With solid market positioning and proven SEO success, the company restructured their business and introduced a new service line: alcohol copackaging. This new venture required a refreshed digital presence to clearly communicate their expanded offerings and specialized capabilities, particularly given the stringent permits and regulations involved in alcohol copackaging.
the challenge
Despite the continued strong performance of their legacy website, Southwest Packaging faced several key challenges:
- New Service Line Introduction: The addition of alcohol copackaging services necessitated updated messaging and a clear value proposition to differentiate this specialized offering in a regulated market.
- Business Restructure: With an evolving business model, the company needed a digital overhaul that could accurately reflect its refined focus and expanded client base.
- Credibility and Trust: While the original site had earned top rankings, there was a need to enhance credibility by showcasing recent successes and the logos of new, larger clients.
The Solution
Bold Entity set out to completely revamp the website with a strategic focus on lead generation and brand credibility:
- Website Redesign: The entire site was reimagined to accommodate both the long-standing contract packaging services and the new alcohol copackaging line. The layout was optimized for clarity and ease of navigation, ensuring potential clients could quickly grasp Southwest Packaging’s unique strengths.
- Enhanced Messaging & Value Proposition: With over a decade of market insight, the refreshed messaging now precisely articulates what Southwest Packaging does best and who they serve, making the marketing narrative much more compelling.
- Incorporation of Short Case Studies: To build trust and showcase expertise, new short case studies were added. These case studies highlighted successful projects and demonstrated the company’s capability to handle complex packaging challenges.
- Credibility Boost with Client Logos: Recognizing the importance of social proof, logos of new, high-profile clients were prominently displayed on the website, reinforcing the company’s market leadership.
- SEO & Lead Generation: The revamped site maintained its strong first-page rankings while targeting keywords related to alcohol copackaging. This ensured a steady flow of high-quality leads, with the new service line prominently positioned in the competitive Texas market.
Bold Results
49%
Increase in Conversions Compared to the previous year
Immediate Lead Generation
The first qualified lead for alcohol packaging services arrived within days of the new website launch, underscoring the power of the targeted approach.
122 Leads
in 9 Months
