our METHODOLOGY
bold B2B marketing IS a balance of science & art
B2B Marketing is a science that relies on data-driven insights to make informed decisions.
Success in branding and marketing campaigns heavily relies on the availability of accurate data. Unfortunately, many companies and agencies overlook this crucial aspect, resulting in failed campaigns. Bold Entity’s mastery of the science of marketing contributes significantly to our ability to deliver results for our B2B clients.
Our team begins each engagement by gathering factual data, figures, demographics, psychographics, trends, and market conditions to comprehensively understand our client’s industry and requirements through competitive and market research. In addition, we take the time to familiarize ourselves with our client’s teams and cultures, from executives to field workers. We gather and analyze vital information during our proprietary discovery process.
Bold Entity’s work and recommendations are based on comprehensive data, enabling us to make informed and strategic decisions that deliver results for our clients.
b2b Marketing is an art that builds connection and inspires action.
B2B marketing tends to rely too much on science and not enough on art. However, these two should work together in harmony. At Bold Entity, we use sophisticated visuals, clever messaging, colors, movement, and design to establish genuine connections with the intended audience and convey messages that might otherwise be overlooked. We prioritize substance over fleeting trends and build relationships with boldness, professionalism, and authentic curiosity.
THE BE APPROACH
be authentic
We value authenticity because it helps to establish a connection with your customers and build trust for long-lasting relationships. We avoid using gimmicks to grab attention and instead focus on crafting engaging narratives that highlight your strengths and resonate with your audience.
be authentic
be wise
Business is personal. Customers are people. Companies are the people who run them. It’s the story behind the company that matters. People matter. Therefore, when we understand the people, the potential is limitless. We can do whatever we set out to do.
be perceptive
We base our work and recommendations on comprehensive data, which enables us to make informed and strategic decisions that deliver results for our clients. We invest significant time in learning about your company’s culture and its employees, from leadership to field employees. We then seek your ideal clients’ perspectives, market trends, and conditions and use these insights to craft our strategies.
be perceptive
be bold
First impressions are everything. There is never a second chance to make a good first impression. We put our knowledge and curiosity to work and work to win. We encourage bigger thinking. Disruptive ideas. We strategically shape your brand, then take it out into the market to boldly make its impact.
our ideal client
Mid-market, Privately-held b2b companies
Multi-generation and Family Businesses
Businesses built up from nothing, fueled by great passion and purpose. We help maintain their roots while adapting to changing times for growth.
Established Businesses Built on Relationships
Businesses that prioritize people and relationships over transactions – We help them build upon their existing success to achieve the next level of growth.
Businesses Built for Longevity
Successful businesses know that taking shortcuts or hopping on fads rarely leads to greatness. Creating something of value takes time and effort, which is why you’ve prioritized building solid operations and structures. Now, it’s time to expand your brand awareness beyond your existing network.
Businesses that Operate with an Excellence Mindset
You constantly challenge the status quo and welcome new ideas and opportunities.
how can we help?
We are passionate about helping businesses achieve their goals and reach new heights. We are eager to know your aspirations, hurdles, strengths, and opportunities. Every company desires growth and success, but the path must be tailored to your brand. This is where we come in; we provide customized strategies, creative ideas, and an approach unique to your business.
