the challenge
A fast-growing mechanical contractor found themselves at a crossroads. They had just landed the kind of once-in-a-lifetime project that every company dreams of—one so massive that it could multiply their business several times over. But there was a catch.
The project required an unprecedented workforce expansion. While traditional hiring methods were reliable, they simply couldn’t keep up. Turning to a staffing agency or outsourced recruiter wasn’t an option either—the cost to fill so many positions would skyrocket into the millions, threatening their profitability.
Faced with the decision to pass on the opportunity or scale their recruiting efforts, they made a bold move: bring in Bold Entity, a marketing agency with construction recruiting marketing expertise, to deploy a digital-first recruitment strategy designed to attract top-tier talent faster, more efficiently, and at a fraction of the cost.
What happened next transformed not just their hiring process—but the future of their business.
The strategy
Bold Entity engineered a data-driven recruitment campaign, leveraging the unique strengths of LinkedIn, Facebook, and Instagram to connect with both office professionals and field experts.
- Segmented Targeting: We divided the campaign into two distinct segments:
- Office and Management Positions: Utilized LinkedIn to reach professionals seeking career advancement.
- Field Positions: Tapped into Facebook and Instagram to engage skilled tradespeople.
- Tailored Messaging: Crafted compelling ads that resonated with each audience:
- Office Roles: Highlighted the mechanical contractor’s rapid growth, career development opportunities, and a culture rooted in faith and family values.
- Field Roles: Emphasized respect for craftsmanship, involvement in high-profile projects, and the company’s faith-first principles.
- Structured Campaign Funnel: Designed a comprehensive funnel to guide candidates from awareness to application.
- Continuous Optimization: Implemented A/B testing for creatives and copy, monitored performance metrics, and refined targeting to maximize engagement and conversion.
The Solution
Within two weeks, Bold Entity launched a synchronized ad campaign across all platforms. LinkedIn targeted niche audiences for high-level roles, while Facebook and Instagram broadened reach for field positions. Robust reporting mechanisms tracked key metrics, ensuring transparency and facilitating data-driven adjustments.
Working closely with the mechanical contractor’s internal recruiting team, we established a seamless process:
- Our construction recruiting marketing campaigns generated qualified leads.
- Their team efficiently screened and advanced candidates through the interview process.
The result? Faster hiring, lower costs, and unprecedented growth for our client.
Bold Results
3x
Increase in Qualified Applicants In under 120 days
82% cost savings
82%
cost savings
Our approach significantly reduced hiring expenses compared to outsourced recruiting fees.
33%
faster hiring
1.9M+
Reach
1.9M+
Reach
Our ads engaged 300,000 tradespeople in the DFW metroplex and 1.6 million construction professionals on LinkedIn.
