Connections made with your audience are the heart of your business. It’s a strong, human connection that makes you more approachable, relatable, and trustworthy. Connections also fuel word of mouth about your business. From a marketing standpoint, you need to look at how to effortlessly build those connections and help your business thrive. The answer can be found in the power of storytelling in business.
Telling a Story With Video
When was the last time you told a friend about a great ad or shared one on social media? With the exception of the Super Bowl or the occasional work of a marketing genius, people aren’t moved by ads. What they do share are stories, and video is the best way to build a story around your business.
We’re living in a digital age where so much of life happens through the screens of our phones, tablets, and laptops. Video storytelling is a way to add a more meaningful dialogue to these digital interactions and take audience relationships to the next level.
Still, venturing into the world of video storytelling for your business can be an intimidating venture. Businesses are concerned about the price, the process, and the results.
We’re here to show how easily video can connect you to your audience, regardless of how digitally established your business is or how limited your marketing budget.
The How-To of Video Storytelling
The power of storytelling in businesses is about authenticity and building a persona around your brand. This isn’t the place for short snippets of meaningless content, spammy attempts at marketing, or trying to create the next viral video.
At Bold Entity, we begin your storytelling process by working to identify who you want to connect with and conceptualizing the story you want to tell. There should be a smooth alignment between your story, values, and what your core audience is looking for in a business.
The goal is to identify the problem you solve or pain point you relieve and tell your story through the lens of your audience.
Next comes the visuals. It’s a simple fact, if you don’t take the time to create a visually engaging video, your story is going to fall flat. Elements like color, visual brand identity, and production that fuses an emotional connection are the keys to success with your video.
Finally, your video story needs to be memorable. What makes you stand out? How can we create an unmistakable brand identity and build name recognition for your business? Video stories that highlight the passion you’ve put into your business, spark emotions, and keep a fine balance between telling your tale while keeping the focus on the audience are keys to memorable, shareable video content.
Work with a Dallas Video Marketing Agency to Create and Share Your Story
At the end of the day, one of the most valuable assets you can have for your business is a Dallas video marketing agency that knows how to create and deliver a story that your audience will love. There are complexities to video marketing that you shouldn’t tackle on your own, especially when Bold Entity is here to help. Our approach to video storytelling is one of a kind, and we know how to build recognition for your brand. Connect with us at Bold Entity and let’s tell your story.